Module 1 - reflection

I enjoyed module 1 and felt it was a good introduction to the Squared course.

Although I already have video and social media skills, it was great to watch other people's videos and get to know our fellow course mates.

I found the lectures to be interesting, although at times they were a little basic for me, I'm sure they were really useful for those who had never done video before!

One lecture that really stood out to me was the talk by Malcom Bell who founded the fitness wear Zaggora, it was very inspirational and he was really engaging. 

My video for the assignment is below - I hope you enjoy it.

We were also asked to put together a slide of our 'Digital Life' - this was quite a thought-provoking task, as I really had to think about how much digital I use every day. The results were quite shocking, I pretty much use digital for almost everything! My slide is below - it's worth taking a few minutes to think what yours might be like, you might be surprised too!

Becoming A Square

Hello!

My name is Beth and I recently became a Square...a Google Square to be exact!

I currently work at Leeds-based Shackleton PR as a Social Media & PR Executive, striving to become an Account Manager.

The opportunity to become Google Squared appeared in the form of an email from the Head of Talent at Epiphany - the search marketing agency that Shackleton is a part of. The email stated that there would be a total of 20 places available for people employed by the Epiphany Group to help their learning and development - starting with the first 5 in January.

As reported by The Drum, Epiphany were the first UK agency to sign up to the Google Squared initiative and after putting my name down on the list of people interested in taking part, I was delighted to have been chosen as part of the first 5 to take part in what has been described as 'Google's UK Graduate Scheme'!

My job requires a lot of creative thinking, as well as being commercially aware and able to develop strategies and produce great results.

Although I am already very familiar with using social media and also creating video for clients, I am looking to develop my skills using Google's tools such as analytics and ad words - to add depth to my current knowledge and give myself a more rounded skill set - something I have now come to think of as being 'T' shaped*.

I am especially looking forward to working on the online business project and finding out more about optimisation, as one of our main business objectives is to optimise our clients' brand awareness. Due to the group work nature of the course, I'm also excited to meet other marketers and learn from their experiences too!

As part of the course, I am required to blog about my experience - hence the creation of 'bethisasquare' - so watch this space to find out more about my squared experience!

To chat about #squaredonline please follow me on Twitter @SocialMediaBeth!

:)

*'T' shaped - a concept I have learnt from my squared lectures which is the idea that we need a broad skill set with a defined specialism.