Module 2 of the Squared Online course was all about thinking about creating an online business and how digital is disrupting the business world.
My favourite talk was from Jo Baker who discussed the benefits of Mobile. Simon Andrews also gave an interesting talk - it was quite eye-opening to see how brands are still choosing to put their advertising budgets into print and not mobile, despite the fact most audiences are on mobile and aren't reading print as much.
We put forward our idea of 'Graze for Pets' and received a great mark for it - 8.2 / 10. Our idea was quite simple, it was what it says on the tin, but we thoroughly researched the competitive market and realised that there was a gap that could be filled for pet owners and 'disrupt' the concept of shopping for pet products in supermarkets - in a way that was not only more fun, but quicker and easier too.
My favourite talk was from Jo Baker who discussed the benefits of Mobile. Simon Andrews also gave an interesting talk - it was quite eye-opening to see how brands are still choosing to put their advertising budgets into print and not mobile, despite the fact most audiences are on mobile and aren't reading print as much.
We put forward our idea of 'Graze for Pets' and received a great mark for it - 8.2 / 10. Our idea was quite simple, it was what it says on the tin, but we thoroughly researched the competitive market and realised that there was a gap that could be filled for pet owners and 'disrupt' the concept of shopping for pet products in supermarkets - in a way that was not only more fun, but quicker and easier too.
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